Hard Candy
(Warner Bros.)
Release Date: 04/29/2008 12:00
Lourdes? Rocco? Remember that riding crop you found when you were playing in the attic the other day after morning meditation? Well, Mummy wasnt lying when she said it was for polo, but she wasnt entirely telling the truth, either.
Now that shes turning 50, Madonna is bringing sexy back. The former tabloid terrorwho starred in a book of soft-core fantasies, promoted gay culture from atop the mainstream and had a penchant for tongue-kissing women during promotional opportunitieshas traded steamy for mildly eccentric in the past few years. Shes a childrens author, folksinger, African-baby liberator, homemaker, film director and new-age Jewall guises that are shocking only because theyre so staid compared to her prior pranks.
On Hard Candy, shes like an aging master thief sneaking into the temple of pop goodies for one last big score. Album 11 is good-naturedly smutty, not confrontationally nasty, but its a veritable filth bath compared to the C-SPAN sermons and confessional strumming of 2003s dreadful American Life or the woozily self-actualized club trance of 2005s Confessions on a Dance Floor. Sex with you is so incredible, she chirps on the sunny Incredible, as producer Pharrell Williams emphasizes the sentiment by yelling, Boom! Boom!
Check out the first single, 4 Minutes, one of five songs produced by Timbaland and four that feature an ever-overheated Justin Timberlake. Its title suggests something akin to Hey You, the yawn-tsunami of global consciousness that Madonna wrote for Live Earth last July. But its pure grimy escape, a marching-band R&B banger about grasping every chance to sweat it out on the dance floor before life passes by. Madonna cougars up on a preening Timberlake like shes cornering a baby deer. In the video, shes a leather-cop dominatrix yanking around both Tims like slaves. Its like the 1992 Sex book all over again, but without Vanilla Ice.
Except that Hard Candys disclosures arent going to scare any gargoyles off the Vatican wall, not these days. Now that Britney Spears has raised (lowered?) the bar on scandal, Madonnas dirtiest records sound cute, not hazardous. But its fun to hear her negotiate the contours of Top 40 pop for the first time since Like a Prayer, without any European house music hose-head gumming up the pleasure and catharsis with meditative schmaltz.
Timbaland and Pharrell could have used their standard off-kilter bass-drum thump and skanking acoustic strums to give Madonna the same safe-to-slutty makeover Timbaland gave Nelly Furtado. But respect for her originality won out, and they invoke the bubbly electro synths of early Madonna and the squishy grooves of early -80s Prince/Rick James funk to invent slinky, playful music with undercurrents of adorable psychosexual intrigue.
In updated renditions of her girlishly predatory prime, she relishes the Super Freak bass nookie on Give It 2 Me, chases down a young Madonna wannabe going after her man (or maybe her fans) on Shes Not Me and hawks her reconstituted hotness on a title track thats her take on glucose-tolerant pop-rap like 50 Cents Candy Shop.
Theres some corniness: on Spanish Lessons, she takes the MILF theme too far by promising to nail us if we do our homework; and Beat Goes On has Kanye Wests laziest self-brownnosing cameo ever. But these are minor bumps on the road to bench pressing some Brazilian bar-back in an alley behind the club while ignoring Guy Ritchies ITS 4 BLEEDING AM. WHERE R U? text messages.
The record ends with two stormy, suggestive Timbaland tracks: Devil Wouldnt Recognize You, which sounds like Cry Me a River slowed to a sumptuous crawl, and Voicesbooming orchestral hip-hop complete with rainstorm and midnight church bells and Justin moaning something about masters and slaves while Madonna moans something about hanging on ledges and how well she once moved and may yet move again. Theyre tortured; theyre hot. They push Madonnas love back over a borderline it seemed shed never see again.
Download 4 Minutes, Give It 2 Me, Devil Wouldnt Recognize You