The College Dropout
(Roc-A-Fella/Def Jam)
Release Date: 02/10/2004 12:00
Who says hip-hop producers should stay away from the mic? Well, almost everyone whos heard mushmouthed, ill-considered albums made by studio wizards Timbaland and the RZA. But Kanye West, the Chicago-bred producer of hits by Twista (Slow Jamz), Jay-Z (Izzo and others) and Alicia Keys (You Dont Know My Name), is the glorious exception on The College Dropout, a debut album he squeezed into a nonstop schedule of controlling the pop charts.
West has clearly learned some tricks from his big-name clients. But hes hardly a knockoff of Jay-Z or his other frequent collaborator, Talib Kweli. He has his own personality: not a gangsta or a player but a diligent pragmatist. At a time when the hip-hop on radio and MTV is a nonstop party fantasy, West would rather be making beats than sipping Cristal in his Escalade. More unusually, he also shows sympathy for those who lead less glamorous lives.
Of course, hes got some problems to work out. One is his beef with higher education: West left college because his teachers considered him a loser, and in songs and skits he gleefully thumbs his nose at grinds who graduate only to get minimum-wage jobs. His other fixation is a 2002 car accident that fractured his jaw and left him not only glad to be alive, but devoutly and openly Christian.
He divides his album as neatly as a syllabus, starting with a group of songs about making a living: We Dont Care sees drug dealing as a last-ditch but sensible way to get by, while Spaceship has him stuck in a day job at the Gap until he decides to quit. There are a pair of songs about Jesus followed by four comic numbers in a row about picking up women. In Get Em High, he tries to sweet-talk a girl who gets interested only when he mentions Kweli and puts him on the phone, while The New Workout Plan offers matter-of-fact instructions like Give head, stop, breathe, get up, check your weave. Then its back to realism, with a final few songs about his current devotion to being a family man and hip-hop hustler.
Wests delivery is unhurried, and when choruses come around, he slips into amateur, regular-guy singing that makes his tunes seem natural. He compares himself to A Tribe Called Quest, from whom he learned Q-Tips off-the-cuff charm, and when such guests as Jay-Z, Ludacris, Mos Def and Common show up to repay Wests contributions to their albums, he sounds casual compared to their superheated attacks. He defers to Twista on the ultrafast finale of Slow Jamz, which reappears here with an extended intro.
Hes not modest, though. Late in the album, in Last Call, West devotes an elaborately detailed, rhyme-free eight-minute monologue on his career so far; its like an interview with a backing track, calm hubris in the guise of keepin it real. He admits, with some exasperation, that labels were more interested in his beats than his rhymes, and he also knows what has made him bankable: sped-up samples from 60s and 70s soul records, such as the Jackson 5 strings in Izzo. Its no wonder that Slow Jamz name-checks R&B hitmakers from Marvin Gaye to Ready for the World; he owes them big-time.
While the familiar tunes provide instant hooks, the chipmunk voices both exploit and mock the sumptuousness of yesteryears silky soul. The first single turns Chaka Khans 1985 hit Through the Fire into Through the Wire, his reflection on surviving that car crash: Thank God I aint too cool for the seat belt, he raps. He borrows harmony voices and horns from the Jimmy Castor Bunch in We Dont Care and grabs Aretha Franklins Spirit in the Dark for his sarcastic School Spirit.
But West would be a one-trick pony if sped-up soul were his only strength. Hes just as impressive when his samples arent so obvious, hinting at Latin rhythm in the stripped-down riffs of Get Em High and Workout Plan, getting blues flavor in Spaceship, creating a phantom marching army in Jesus Walks or stripping funk to a terse minimum in Breathe In, Breathe Out, his self-conscious playa act with Ludacris: Always said if I rapped Id say something significant/But now Im rapping about money, hos and rims again.
He knows its a put-on. After his stretch of cockmanship songs, Family Business reminds him of life outside hip-hop, complete with childhood embarrassments and a cousin in jail. West hasnt disappeared into a fantasy world yet. Unglamorous as it seems, maybe hes the rare rapper wholl stay levelheaded.