Watch: Goldfrapp Make Music Video Prozac
Posted Wednesday 04/02/2008 2:38 PM in
Blender Blog
by
Ryan Dombal
WHO: Goldfrapp WHAT: "Happiness" [Director: Dougal Wilson]
WHY: Goldfrapp's inviting new single sounds like the background music to a freakishly joyous cult recruitment tape: "We can see a troubled soul/ Give us all your money we'll make it better," sings Alison Goldfrapp in a sly, comforting whisper. The video takes this smiley theme and pushes it forward with a dude who hops through the entire clip. After all, is there anything happier than hopping?! Have you ever seen a bunny scampering across a field and thought, "Oh, that bunny must be pretty sad." Of course you haven't! Along with the jumping fellow, Alison and her Goldfrapp partner Will Gregory pop-up in silly outfits throughout. So who do we give all our money to, exactly?
